CREATIVE SERVICES
At the core of Josefina’s philosophy is the strongly held belief that her work embodies and reflects each brand's unique voice and ethos. Josefina meticulously tailors every aspect of a project to meet the specific needs of each client, ensuring that the result not only meets their expectations but exceeds them.
Audit & Analysis
Comprehensive Evaluation: A detailed review of your current social media accounts, activities, and past campaigns
Detailed Analysis: Take a granular and encompassing survey of engagement metrics, audience demographics, and performance
Competitor Benchmarking: Identifying the strengths, weaknesses, and key learnings from competitor campaigns to zero in on key opportunities.
Actionable Recommendations: Utilizing auditing data to make informed and brand-specific recommendations to set each campaign up for optimal success
Social Media Strategy
Goal Setting: Identifying your unique brand campaign objectives at the onset of the strategy creation Platform
Strategy: Use audience analytics and behaviors to determine the optimal platforms for campaign activation and how to successfully cross-utilize content across platforms.
Content Planning: Develop content calendars to plot content cadence and build around brand-aligned themes, messaging, and voice
Audience Targeting: Building detailed consumer profiles to ensure content reaches and resonates with the intended audience.
Hashtags & Key Words: Researching and implementing industry-relevant hashtags and keywords to maximize reach and visibility
Content Planning
Visual Creative: Developing specific campaign aesthetics, and key moments for brand-owned channels and talent partners to follow when creating their unique content to ensure a cohesive campaign look and feel
Voice Development: Crafting engaging and compelling messaging points and social copy to build a unified tone and language across all content on each activated platform.
Creative and Style Guidelines: Creation of a detailed campaign style guide outlining do’s, don’ts, and musts for both visual and written creative. This will function as a guide for all ensuing content creation by both the brand and any talent partners.
Analytics & Reporting
Performance Reports: Providing bi-weekly campaign reports reflective of key metrics such as engagement rates, reach, and impressions Data-Driven
Insights: Analyzing in real time what is and what is not working for the campaign to provide actionable insights for repositioning and refining while content is still going live.
ROI Measurement: Evaluating the return on investment for organic and paid social efforts, ensuring alignment with pre-set KPIs and campaign goals.